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About Michael

Michael is a Director at YourPrime, partnering with high-growth B2B SaaS and AI companies across the UK, Europe and North America to build exceptional Go-To-Market teams.

He works with businesses from Pre-Seed through to Series C and beyond that are selling mission-critical technology into complex buying environments. His clients typically need to make strategic commercial hires quickly, without compromising on quality. Michael specialises in identifying professionals with proven track records and deep domain expertise who can make an immediate impact, helping businesses reduce hiring risk while scaling at speed.

His market focus includes:

• AI and Automation

• AccounTech

• Office of Finance

• Procurement and Spend Management

• Sales Technology

• Legal Technology

• Governance, Risk and Compliance

• Operational Technology

These organisations typically sell through consultative sales cycles involving multiple stakeholders and require experienced commercial professionals capable of navigating complex buying processes, winning strategic customers and driving long-term growth.

Michael recruits across the full Go-To-Market function, including:

• Sales – SDRs, Account Executives, Enterprise Sales, Sales Leadership, Partnerships and Business Development

• Customer Success – Customer Success Managers, Account Managers and Customer Success Leadership

• Pre-Sales & Solutions – Sales Engineers, Solutions Consultants, Solutions Architects and Value Consultants

• Marketing – Demand Generation, Product Marketing, Brand, Content and Marketing Leadership

• Revenue Operations – Revenue Operations, Sales Operations, GTM Operations and Commercial Operations

• GTM Leadership – Heads of Sales, VPs, CROs, Customer Success Leaders and Commercial Executives

Michael works closely with founders, CEOs, CROs and GTM leaders as a long-term hiring partner, helping ambitious software businesses build high-performing commercial teams that accelerate revenue growth, strengthen customer relationships and scale with confidence.

Outside of work, Michael enjoys staying active, playing golf and spending time with his wife, family and friends.

If you're hiring experienced Go-To-Market talent within AI, SaaS or B2B technology, or you're exploring your next opportunity within these markets, you can contact Michael at michael@yourprimerecruitment.com.